About Us


Bruce [Life]Style wants you live a life that challenges you, keeps you passionate, and inspires you every day...And we want to make sure you look damn good while doing it.

The Shop:

The shop is a curated collection of coastal and surf inspired premium menswear and accessories. We focus on lifestyle brands that are committed to quality and built on pursuing a path less traveled.

The Lab:

The "Lab" is collection of lifestyle content. Some of our favorite topics include unique brand highlights, fitness, travel destinations and stress-reduction. At Bruce [Life]Style Lab, quality of life is timeless and never goes out of style.